then all of a sudden you notice hits from places like mozambique and st. lucia and russia, you get this feeling in your stomach that bad things have happened. really bad things
well. the google id you're provided with can be easily guessed. and that's what spammers do. they run through google ids to boost their sites. and it so happens that's what they're doing with your id. no worries. to figure out who really accesses your site, set up some custom ga code and a cookie.
use cookies for tracking:
google analytics
admin
property > Dd Custom Definitions | Custom Dimensions
+New Custom Dimension
Name: sitename-cookie
Scope: User
Active: checked
after creation:
My index is 1
var dimensionValue = 'SOME_DIMENSION_VALUE';
ga('set', 'dimension1', dimensionValue);
in my case:
SOME_DIMENSION_VALUE = sitename-cookie 
dimension1 = tasty-cookie
insert the following in java scriptlet:
var dimensionValue = 'sitename-cookie';
ga('set', 'tasty-cookie', dimensionValue);
google tag manager
https://www.google.com/tagmanager/
account sitename
container sitename
where to use: web pages
tags: google analytics
tag name: sitename-cookie
tag type: universal
tracking id: UA-XXXXXXXX-1 (google analytics id)
more settings | cookie configuration
cookie name sitename-cookie
more settings | custom dimensions
index 1
dimension value sitename-cookie
firing rules: all pages
create & publish
place gtm cookie as directed by google.
google analytics
admin
Filter | create new
Filer name sitename-cookie
include
Filter field sitename-cookie (custom)
 
 
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