then all of a sudden you notice hits from places like mozambique and st. lucia and russia, you get this feeling in your stomach that bad things have happened. really bad things
well. the google id you're provided with can be easily guessed. and that's what spammers do. they run through google ids to boost their sites. and it so happens that's what they're doing with your id. no worries. to figure out who really accesses your site, set up some custom ga code and a cookie.
google analytics admin property > Dd Custom Definitions | Custom Dimensions +New Custom Dimension Name: sitename-cookie Scope: User Active: checked after creation: My index is 1 var dimensionValue = 'SOME_DIMENSION_VALUE'; ga('set', 'dimension1', dimensionValue); in my case: SOME_DIMENSION_VALUE = sitename-cookie dimension1 = tasty-cookie insert the following in java scriptlet: var dimensionValue = 'sitename-cookie'; ga('set', 'tasty-cookie', dimensionValue); google tag manager https://www.google.com/tagmanager/ account sitename container sitename where to use: web pages tags: google analytics tag name: sitename-cookie tag type: universal tracking id: UA-XXXXXXXX-1 (google analytics id) more settings | cookie configuration cookie name sitename-cookie more settings | custom dimensions index 1 dimension value sitename-cookie firing rules: all pages create & publish place gtm cookie as directed by google. google analytics admin Filter | create new Filer name sitename-cookie include Filter field sitename-cookie (custom)